Communications Director, Groundswell - SustainableBusiness.com

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Groundswell helps communities pool their shared economic power to achieve inclusive growth in clean energy sectors, build community wealth and drive more resilient civic infrastructure. Groundswell achieves this kind of community investment by applying an explosive new framework for change called civic consumption, which allows communities to leverage their untapped collective purchasing power to achieve the social and environmental impact they need.

Groundswell has emerged as a leading impact organization working to inform communities about the economic and social impacts of energy consumption. The organization is also taking the lead in driving collaboration between practitioners who are applying the civic consumption model across sectors.

Groundswell's work has been featured in The New York Times, The Washington Post, Forbes, and ABC World News, among others. CEO and co-Founder Will Byrne has been recognized by White House Office of Public Engagement, selected as a global Fellow by Ashoka Innovators for the Public, and honored by the World Economic Forum. In 2011, Groundswell was selected as a Clinton Global Initiative America commitment maker for its innovative model to promote clean energy economic opportunity in communities across the U.S. For more information visit our website.

Position Overview:

Groundswell's Communications Director will hone and execute the communications strategy for the organization. The Director is responsible for shaping and managing each pillar of Groundswell's growing communications effort - generating earned media, digital media strategy, marketing its programs and services, as well as identity development and growth of brand equity.

Groundswell quadrupled its impacts between 2011 and 2012; the organization is now in a three-year growth ramp-up that includes geographic expansion and a commitment to grow its impact ten-fold. As the organization continues on this growth trajectory, this position will design and manage a robust Communications Department to match our local and national presence.?

Responsibilities:

• Craft and implement a strategic communications plan, which includes core messaging platform, marketing strategy, and brand development plan for Groundswell
• Generate earned media from targeted local, national, and international publications, focused upon Groundswell's programs, as well as the organization's thought leadership position around the concept of "civic consumption"?
• Liaise with CEO, Executive Management Team, and Development Department to ensure press and media victories translate into tangible mission-based impact and resources
• Monitor, anticipate and respond to daily events through traditional and new media; this includes weaving Groundswell's work and narrative into prevailing current events
• Manage Groundswell's email lists and segments in Salsa, our signups platform
• Serve as a spokesperson for Groundswell, its programs and campaigns
• Work with program staff to coordinate marketing plans and communications materials, including regular email blasts and social media for both marketing and outreach
• Implement strategic online communications in order to grow online audience; engage and motivate our most active online advocates to participate in offline activities
• Train and support staff and, if necessary, external partners in messaging and communications best practices
• Generate leads and provide support to the CEO and senior staff around public speaking and other public relations opportunities (Op-Eds, interviews, etc.)
• Assume direct responsibility for day-to-day management of Web properties including www.groundswell.org through Non-Profit Soapbox
• Evaluate our messaging for different core audiences: participants in our programs, funders, stakeholders, etc.?
• Solicit and manage outside consultants including but not limited to media firms, graphic designers, video producers, and web design firms

Qualifications:

Groundswell is looking for applicants who have a bold vision for creating structural change in our society, a strong curiosity in people and new ideas, and a demonstrated ability to act strategically and motivate others. The candidate should also be motivated as much by strong ambition and desire to succeed as they are by strong values and a desire to create deep social impact.

An ideal candidate will have the following experience, skills and qualities:

• Expertise and efficiency in writing, editing and communication
• A bachelor's degree and at least 3 years of relevant experience
• Minimum 2 years Personnel Management?
• Experience in web-based communications and social media?
• Experience in web analytics, including Search Engine Optimization and meeting metrics for social media engagement?
• Excels in fast-paced, collaborative environment
• Visually and strategically creative
• Excellent organizational skills and attention to detail; ability to establish priorities, meet deadlines, and adaptively manage a range of projects with excellence
• Committed to the values and ideals advanced by Groundswell
• Demonstrated ability to teach, guide and encourage others

Preferred:

• Familiarity with Salsa, Non-Profit Soapbox, and HTML
• Familiarity with video production, graphics and design
• Experience conducting trainings and developing leaders
• Knowledge of the progressive blogosphere and media
• Using/creating Flash videos?
• State/local and national communications experience

Compensation:?Salary is commensurate with experience and competitive with senior management positions at early stage not-for-profits. Benefits include 403(b) retirement and matching, health, dental, and vision insurance, and 15 paid vacation days per year (starting).

Groundswell averages 14-16 paid company holidays (including all federal holidays and a week during winter holidays), adheres to a 37.5 hour work week with a compensatory time policy for over-time work, and, when job responsibilities allow, periodic flexibility in work schedule and location.

To Apply:

Please click below: "Apply Here!" to submit your application materials.

When you apply for this position, please say you saw this job on Green Dream Jobs!!

Source: http://www.sustainablebusiness.com/index.cfm/go/greendreamjobs.display/id/3056125

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